Consider it pure joy is one of the hardest instructions in Scripture. It asks you to reframe difficulty as productive rather than punitive.
The logic James gives: trials test faith, testing produces perseverance, perseverance produces maturity, maturity produces completeness. You cannot shortcut this sequence. The character that makes a lasting entrepreneur is not built in the good seasons.
Romans 5:3-5 adds: suffering produces character, character produces hope, and hope does not put us to shame. The process is painful but not pointless.
This is not a call to minimize real suffering. It's a call to hold the difficulty in a larger frame. What God is producing in you through this trial is worth more than a smooth quarter would have been.