Culture is not what you say your company values — it's what you tolerate and reward. Every business has a culture, whether designed or developed by default.
Joshua's declaration was a public commitment to a way of living regardless of what everyone else chose. Christian entrepreneurs have the same opportunity: this is who we are and what we will not compromise.
Culture is built by example first, policy second. Your team takes cues from you on how to treat customers, how to handle hard days, whether integrity is real or performative.
You can't outsource culture-building. It flows from the top — from your daily decisions, your reactions under pressure, your willingness to live what you profess.